Pitching and the Three Cases Framework

Make a better pitch

I spend a fair amount of time investing in, and advising, startups and small companies. I am particularly focused on B2B, with interests in Tech, Industrial, and more. The body of thinking here is based on that experience. It's my opinion only. Always remember, free advice is worth what you paid for it!

Startup Thoughts

  • The 3 Cases Framework

    A successful pitch will touch on the Value Case, the Business Case, and the Investment Case. Read more to understand how.

  • Value Case: Innovation and Value

    Invention does not equal innovation, and vice versa. Pitch value!

    image credit: Ennomotive

  • Business Case: A Trick Question

    An unintentional trick question that really makes you think about your business. See it here.

  • Investment Case: UnSAFE

    The basics of a SAFE, and why investors are skeptical. Read more

  • Investment Case: SAFE Gotcha

    More advanced criticisms of SAFEs, because one article was not enough. Read more