Bringing a product to market is a lot more than bringing the product to market. There’s a lot of enablement, training, documentation, sampling, and more you need to provide. Read more.

Managing a product - and the Value Case - requires a broad spectrum of activities, from the highly technical to the pure strategic. It’s a lot to cover, but I try here.

B2C has some well-known models and well-known metrics. B2B is very different. Let’s explore!